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Fundamentals of Marketing

Paperback, 27/04/2017, £39.99
£35.99
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Market-Driven Management 2ed

Paperback, 27/04/2007, £39.99
£35.99

Marketing Strategy & Competitive Positioning 6ed

Paperback, 20/01/2017, £50.99
£45.89

Business-to-Business Marketing

Paperback, 18/02/2007, £27.99
£25.19
Is there really a difference between business-to-business(B2B) marketing and consumer marketing? This work helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Consumer Behaviour : Applications in Marketing 2ed

Paperback, 15/01/2013, £39.99
£35.99
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons.

Principles of Services Marketing

Paperback, 01/01/2011, £45.99
£41.39
A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Paperback, 26/05/2017, £44.99
£40.49
Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Marketing: An Introduction 4ed

Paperback, 31/08/2017, £45.99
£41.39
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.

Long Tail

Paperback, 03/05/2007, £8.99
£8.09
What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

Creating a Brand Identity: A Guide for Designers

Paperback, 01/12/2015, £19.95
£15.95
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

Fundamentals of Creative Advertising

Paperback, 04/12/2006, £24.50
£22.05
Presents an introduction to the key elements of creative advertising and takes the reader, step-by-step, through different stages of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns.

Strategic Brand Management 2ed

Paperback, 10/03/2011, £34.99
£31.49
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.

Oxford Dictionary of Marketing

Paperback, 24/03/2011, £11.99
£10.79
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

International Dimensions of Marketing

Paperback, 25/07/1999, £45.99
£41.39
A textbook for an undergraduate course in basic marketing or a graduate course driven by cases and supplemented by readings. Makes students aware of the global ramifications of marketing even for small and medium-sized companies, and prepares them to use new technologies to market ideas and product

Copywriting

Paperback, 27/06/2003, £9.99
£8.99
Are you looking for creative ideas for a small business? Do you need to write exciting web copy? Do you need a dip-in reference for quick tips and hints?

Cases in Public Relations Management

Paperback, 03/06/2010, £38.99
£35.09
Suitable for advanced students in public relations, this book uses cases in public relations that had outcomes varying from expected to unsuccessful. It challenges students to think analytically, strategically, and practically.

Advertising by Design

Paperback, 27/10/2010, £42.50
£34.00
Specifically geared toward designers and design students, this book provides a detailed, illustrated, behind-the-scenes view of the development process behind great advertising. * Topics covered include everything from advertising ethics and the history of the profession to design composition and copywriting.

Designing Brand Identity

Hardback, 10/09/2009, £30.99
£27.89
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

Marketing Plans: How to Prepare Them, How to Use Them 7ed

Paperback, 18/02/2011, £34.99
£31.49
Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action.

Retail Marketing and Branding

Hardback, 17/12/2010, £34.99
£31.49
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360- communication.

Services Marketing

Paperback, 01/02/2008, £45.99
£41.39

Principles of Services Marketing

Paperback, 01/12/2007, £41.99
£37.79
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

Sad Men

Hardback, 27/03/2014, £12.99
£11.69
Tells the story of a life shaped by author's love of adverts, from seeing the PG Tips chimps at the age of three to writing infamous ads such as the Westpac Rap and having David Jason plug a family restaurant. This book offers the tale of a quest for advertising glory... and not quite ever getting there.

Advertising

Paperback, 23/02/2007, £38.99
£35.09

Customer Care Excellence

Paperback, 31/05/2002, £19.95
£17.96
As competitiveness increases, many organisations have realised that they cannot compete on price alone and have developed strategies for providing superior customer service. In this book Sarah Cook provides a comprehensive action plan.

Introduction to Market and Social Research

Paperback, 03/09/2006, £14.99
£13.49
Suitable for those who need to understand the basic principles and techniques of effective market or social research, this title provides various descriptions, practical examples, and activities ensuring that the reader gains an understanding of the research process, and how research information can be used effectively in business decision-making.

Marketing Revolution

7, 03/05/2007, £14.99
£13.49
How is the marketing process managed in companies across the world? And how can it be improved? This book answers these questions and more. It encourages managers to think about their marketing environment in a revolutionary way and shows readers how to transform their marketing techniques.

Using Qualitative Research in Advertising

7, 07/05/2002, £16.99
£15.29
PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.

On-Demand Brand

Paperback, 01/05/2010, £19.99
£17.99
Featuring insights and inspiration from top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. It presents an inside look at digital strategies being deployed by brands like Coca-Cola.

Marketing 3ed

Paperback, 09/05/2002, £33.99
£30.59
A new edition of a book originally published in 1994. The new edition updates basic information and contains new case studies of different lengths, including several shorter ones. It gives greater emphasis to exporting and international business, and e-commerce.

To Sell is Human

Hardback, 07/02/2013, £14.99
£13.49
Explores the ways in which we can all improve our sales acumen in every area of our lives and identifies the three personal qualities and three essential skills necessary to move people. This book presents us with the tools and the tips to change the way we sell our products, our ideas and ourselves.

Social Media Marketing 3ed

Paperback, 22/11/2017, £47.99
£43.19
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." - TAA Judges Panel

Cross-Cultural Marketing

Paperback, 24/10/2002, £68.99
£62.09
Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different societies' marketing practices.

Advertising Handbook 3ed

Paperback, 22/05/2009, £22.99
£20.69
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Strategic Issues in International Retailing

5, 29/06/2006, £27.99
£25.19
Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.

Creative Advertising: An Introduction

Paperback, 24/02/2014, £22.50
£20.25
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.

Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

Hardback, 03/12/2008, £30.00
£27.00
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies.

Copywriting: Successful Writing for Design, Advertising and Marketing 2ed

Paperback, 22/10/2012, £19.99
£17.99
Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter.

Hegarty on Creativity: There are No Rules

Hardback, 10/03/2014, £7.95
£7.16
Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

Retail Strategy

7, 05/05/2000, £33.99
£30.59
This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience and relevant management literature.

Direct Marketing in Practice

Paperback, 19/02/2002, £31.99
£28.79
Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.

Decoding Advertisements

Paperback, 01/02/1978, £12.95
£2.99

Retail in European Union £37.50

Paperback, 14/11/2002, £37.50
£33.75
A timely study of the difference retail structures across Europe, offering an insightful overview of the internationalisation of retailing and asking important questions about the effectiveness of different retailing sectors.

Marketing: Origins, Concepts and Environment 2ed

Paperback, 26/08/1999, £38.99
£35.09
Takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process.

Winning Client Trust

Paperback, 29/09/2011, £13.99
£12.59
The Retail Distribution Review (RDR) is a reality. 2013 will herald a new dawn for the retail financial services industry. This book delves deep into the RDR ramifications for both the industry and its clients and works through the major issues to answer the key questions.

Contemporary Issues in Marketing and Consumer Behaviour

Hardback, 17/03/2009, £36.99
£25.00
Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Dictionary of marketing communications

Paperback, 07/10/2003, £24.99
£22.49
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
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