close
Navigation
Categories
BBC National Short Story Award 2021
  BBC National Short Story Award 2021
Signed Books - Save 50%
  
Secure Payments
 
 
Payment Method
 
 

Marketing, Retailing and Advertising

View as
Sort by
Display per page

Perennial Seller: The Art of Making and Marketing Work that Lasts

Paperback, 13/07/2017, £9.99
£8.99
Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.

Principles of Services Marketing

Paperback, 01/01/2011, £49.99
£44.99
A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Paperback, 26/05/2017, £47.99
£43.19
Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Creating a Brand Identity: A Guide for Designers

Paperback, 01/12/2015, £19.99
£13.99
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

Copywriting

Paperback, 27/06/2003, £9.99
£6.99
Are you looking for creative ideas for a small business? Do you need to write exciting web copy? Do you need a dip-in reference for quick tips and hints?

Hegarty on Advertising: Turning Intelligence into Magic

Hardback, 09/11/2017, £20.00
£18.00
A revised and expanded edition of the book described by Book Monthly as `an absolute gem. A bible, in fact'.

Principles of Services Marketing

Paperback, 01/12/2007, £45.99
£41.39
Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

Sad Men

Hardback, 27/03/2014, £12.99
£9.09
Tells the story of a life shaped by author's love of adverts, from seeing the PG Tips chimps at the age of three to writing infamous ads such as the Westpac Rap and having David Jason plug a family restaurant. This book offers the tale of a quest for advertising glory... and not quite ever getting there.

On-Demand Brand

Paperback, 01/05/2010, £18.99
£17.09
Featuring insights and inspiration from top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. It presents an inside look at digital strategies being deployed by brands like Coca-Cola.

Advertising and Promotion 4ed

Paperback, 17/11/2017, £46.99
£42.29
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
Canterbury Festival 2021
  Canterbury Festival
Twitter