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International Brand Strategy: A Guide to Achieving Global Brand Growth

Paperback, 03/01/2021, £29.99
£26.99
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

Fundamentals of Marketing

Paperback, 27/04/2017, £44.99
£40.49
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Marketing Strategy & Competitive Positioning 6ed

Paperback, 20/01/2017, £52.99
£47.69

Consumer Behaviour : Applications in Marketing 2ed

Paperback, 15/01/2013, £41.99
£37.79
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons.

Principles of Services Marketing

Paperback, 01/01/2011, £49.99
£44.99
A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

Marketing: An Introduction 4ed

Paperback, 31/08/2017, £45.99
£41.39
An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Paperback, 26/05/2017, £45.99
£41.39
Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.

Creating a Brand Identity: A Guide for Designers

Paperback, 01/12/2015, £19.99
£17.99
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

Strategic Brand Management 2ed

Paperback, 10/03/2011, £39.99
£3.00
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.

 

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