Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

How true is Mad Men? The reality is much more extraordinary than the hit TV series.

A timely study of the difference retail structures across Europe, offering an insightful overview of the internationalisation of retailing and asking important questions about the effectiveness of different retailing sectors.

This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience and relevant management literature.

Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management.

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies.

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. This volume examines the key themes in contemporary retailing.

Investigates the current state of selling, and reflects the complexity and ubiquity of information flows, processes and convergence of media in the wired world.

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.

Sales Promotion is one of the most powerful weapons available to your sales and marketing teams. Packed with practical examples as well as case studies, this work details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.

Rev. ed. of: Smart retail: how to turn your store into a sales phenomenon. 2nd ed. 2007.

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.

Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society.

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

In September 2015 the world lost Phil Patton. Whether he was chronicling design minutiae, quirky anecdotes or bizarre tales, Phil's books, columns, articles and posts always delivered a new account. This volume compiles 40 selections representing the wide range of interests and fascinations that occupied his thoughts.

How to turn online visitors into enthusiastic purchasers