close
Navigation
Categories
Signed Books - Save 50%
  
CCCU Smartcards are GO!
In the Bookshop
Secure Payments
 
 
Payment Method
 
 

Marketing, Retailing and Advertising

View as
Sort by
Display per page

Fundamentals of Marketing 2ed

Paperback, 20/01/2021, £42.99
£38.69
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Marketing Strategy & Competitive Positioning 7ed

Paperback, 13/01/2020, £52.99
£47.69

Social Media Marketing: Theories and Applications 3ed

Paperback, 27/04/2021, £39.99
£35.99
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Marketing Communications 3ed

Paperback, 18/12/2019, £46.99
£42.29
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Hardback, 20/09/2021, £28.99
£26.09
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Cross-Cultural Marketing

Paperback, 24/10/2002, £87.99
£79.19
Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different societies' marketing practices.

Advertising Handbook 3ed

Paperback, 22/05/2009, £30.99
£21.69
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.

Strategic Issues in International Retailing

5, 29/06/2006, £46.99
£32.89
Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.

Creative Advertising: An Introduction

Paperback, 24/02/2014, £22.50
£20.25
Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.

Copywriting: Successful Writing for Design, Advertising and Marketing 2ed

Paperback, 22/10/2012, £19.99
£17.99
Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter.
Twitter
Canterbury Festival 2021
  Canterbury Festival