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    Marketing Research: Tools and Techniques 3ed

    £57.59 £63.99
    Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

    Marketing Strategy & Competitive Positioning 7ed

    £53.99 £59.99
    Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

    Marketing the Moon

    £24.30 £27.00
    One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

    Marketing Theory 2ed

    £53.09 £58.99
    Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

    Marketing: An Introduction

    £41.39 £45.99
    "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.

    Marketing: The Basics

    £17.99 £19.99
    Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

    Media Writing: A Practical Introduction

    £25.19 £27.99
    A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.

    New Science of retailing

    £19.60 £28.00
    Retailers have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. They're struggling with profit-sapping supply chain problems. This book explains how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins.

    No Logo 10ed

    £9.89 £10.99
    'No Logo' was a book that defined a generation when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book.

    Omnichannel Retail: How to build winning stores in a digital world

    £19.79 £21.99
    Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.

    On-Demand Brand

    £17.09 £18.99
    Featuring insights and inspiration from top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. It presents an inside look at digital strategies being deployed by brands like Coca-Cola.

    Perennial Seller: The Art of Making and Marketing Work that Lasts

    £9.89 £10.99
    Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.

    Persuaders: The Hidden Industry That Wants to Change Your Mind

    £8.09 £8.99
    An eye-opening expose of the men and women who change our minds.

    Principles & Practice of Marketing 3ed

    £55.79 £61.99
    With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

    Principles of direct and database Marketing : A Digital Orientation 4e

    £44.99 £49.99
    This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

    Principles of direct and database Marketing : A Digital Orientation 5e

    £59.39 £65.99

    Principles of International Marketing

    £45.89 £50.99
    A book from Cengage Learning on "International Marketing, International Edition (with InfoTrac[registered])".

    Principles of Marketing, Global Edition 17ed

    £53.99 £59.99

    Principles of Retailing 2ed

    £58.49 £64.99
    Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

    Principles of Services Marketing

    £41.39 £45.99
    Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

    Principles of Services Marketing

    £44.99 £49.99
    A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

    Problems in Marketing: Applying Key Concepts and Techniques

    £46.79 £51.99
    Problems in Marketing

    Public Relations: Strategies and Tactics 11ed

    £55.79 £61.99

    Marketing, Retailing and Advertising

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