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Marketing, Retailing and Advertising

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The Medium is the Massage: An Inventory of Effects

Paperback, 25/09/2008, £9.99
£8.99
Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society.

Social Media Marketing 4ed

Paperback, 12/12/2020, £52.99
£47.69
A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Beer by Design: The art of good beer branding

Paperback, 19/11/2020, £15.99
£14.39
A highly entertaining and visually stunning exploration of the art and design of beer bottles, pump clip and cans and it how has evolved to grab the attention of beer lovers over the years.

International Brand Strategy: A Guide to Achieving Global Brand Growth

Paperback, 03/01/2021, £29.99
£26.99
Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

Paperback, 03/08/2018, £19.99
£17.99
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

The End of Marketing: Humanizing Your Brand in the Age of Social Media

Paperback, 03/10/2021, £14.99
£13.49
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.

Fundamentals of Marketing 2ed

Paperback, 20/01/2021, £42.99
£38.69
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Marketing Strategy & Competitive Positioning 7ed

Paperback, 13/01/2020, £52.99
£47.69

Social Media Marketing: Theories and Applications 3ed

Paperback, 27/04/2021, £39.99
£35.99
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Marketing Communications 3ed

Paperback, 18/12/2019, £46.99
£42.29
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
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