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    Global Marketing 7ed

    £48.59 £53.99

    Global Marketing Management 3ed

    £69.29 £76.99
    Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

    Global Marketing, Global Edition 10ed

    £65.69 £72.99

    Global Marketing: Practical Insights and International Analysis

    £35.99 £65.99
    Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

    Hegarty on Advertising: Turning Intelligence into Magic

    £18.00 £20.00
    A revised and expanded edition of the book described by Book Monthly as `an absolute gem. A bible, in fact'.

    Hegarty on Creativity: There are No Rules

    £9.89 £10.99
    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.

    How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

    £26.09 £28.99
    How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

    How Brands Grow: What Marketers Don't Know

    £22.49 £24.99
    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    International Brand Strategy: A Guide to Achieving Global Brand Growth

    £29.69 £32.99
    Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

    Introduction to Market and Social Research

    £13.49 £14.99
    Suitable for those who need to understand the basic principles and techniques of effective market or social research, this title provides various descriptions, practical examples, and activities ensuring that the reader gains an understanding of the research process, and how research information can be used effectively in business decision-making.

    Key Concepts in Marketing

    £32.39 £35.99
    The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.

    Know Your Onions Graphic Design

    £15.29 £16.99
    This book gives away the secrets of graphic design. Filled with things they won't tell you and don't teach.

    Longer Long Tail

    £10.79 £11.99
    What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

    Making Customers Count

    £9.09 £12.99
    Aimed at any company seeking to develop or maintain an effective customer care programme, this text provides a framework for building customer responsiveness into the day-to-day routines of business, while drawing on the experiences, both positive and negative, of a wide range of companies.

    Marketing 6ed

    £55.79 £61.99
    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.

    Marketing Across Cultures 6ed

    £61.19 £67.99

    Marketing Analytics: Based on First Principles

    £42.29 £46.99

    Marketing Communications: A European Perspective

    £51.29 £56.99

    Marketing Communications: Brands, Experiences and Participation 7ed

    £44.99 £49.99

    Marketing Demystified: A Self-Teaching Guide

    £12.99 £17.99
    Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.

    Marketing Management: European Edition 4ed

    £62.99 £69.99
    Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

    Marketing Management: Relationship Approach 3ed

    £45.89 £50.99

    Marketing Planning: Principles into Practice

    £44.98 £49.98
    "Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic.

    Marketing, Retailing and Advertising

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