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Marketing, Retailing and Advertising

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Advertising and Promotion 4ed

Paperback, 17/11/2017, £46.99
£42.29
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

Global Marketing: Practical Insights and International Analysis

Paperback, 01/12/2015, £49.99
£35.99
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

Paperback, 03/02/2019, £21.99
£19.79
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Omnichannel Retail: How to build winning stores in a digital world

Paperback, 03/04/2019, £19.99
£17.99
Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.

Digital Marketing: Strategic Planning & Integration

Paperback, 11/02/2019, £39.99
£35.99
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.

Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Paperback, 02/08/2019, £17.99
£16.19
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

New Products Management (Int'l Ed) 11ed

Paperback, 16/09/2014, £61.99
£55.79
Along with the management approach, this title presents the perspective of marketing throughout which enables the text to have a balanced view.

Marketing: The Basics

Paperback, 18/11/2009, £18.99
£17.09
Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

Attractive Thinking: The five questions that drive successful brand strategy and how to answer them

Paperback, 01/11/2019, £15.99
£14.39
This is a book for CEOs and Managing Directors who have a successful brand and want an evidence-based strategy that will accelerate growth.

Consumer behaviour: European perspective 7ed

Paperback, 20/06/2019, £57.99
£52.19
Revised edition of Consumer behaviour, 2013.

Digital and Social Media Marketing: A Results-Driven Approach 2ed

Paperback, 30/04/2020, £36.99
£33.29
This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and maintenance of a successful digital presence.
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