Without sacrificing technical integrity for the sake of simplicity, the author draws upon accessible, student-friendly language to provide approachable instruction perfectly aimed at statistics and Bayesian newcomers.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the `Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Written with Jean McNiff's trademark enthusiasm and accessibility, this book - complete with a practical workbook - gives readers all they need to be able to do action research in their own context with confidence.

Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

Providing a full introduction to all the theory and skills needed to work across the range of helping professions, this book introduces students to the three core approaches of counselling, coaching and mentoring, and shows how they work across a variety of settings, including therapy, teaching, social work and nursing.

This book offers students a framework to explore how their professional responsibility to understanding sociology can be realised in every aspect of their work with a diverse range of service user groups including children and families, adults, older people, people with learning disabilities and people suffering from mental distress.

This timely new edition describes how to use cognitive behaviour therapy successfully with clients in a brief, time-limited way. It covers a wide range of disorders including anxiety, depression, obsessive-compulsive disorder and post-traumatic stress, or those who are suicidal.

This timely new edition describes how to use cognitive behaviour therapy successfully with clients in a brief, time-limited way. It covers a wide range of disorders including anxiety, depression, obsessive-compulsive disorder and post-traumatic stress, or those who are suicidal.