This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

Offers an introduction to narrative methods in social research. This book also covers the nature, role and theoretical basis of research methodology in general. It argues that both qualitative and quantitative methods are characterised by a concern with narrative, and that our research data can best be analyzed if it is seen in narrative terms.

Practical and engaging, this book shows how work placements can be used to practice and develop your research and professional skills. It helps you successfully secure and undertake a social science work placement or internship, understand your role as a researcher and maximize the benefits of experiential learning.