Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.
OS Explorer Map is the Ordnance Survey's most detailed map and is recommended for anyone enjoying outdoor activities such as walking, horse riding and off-road cycling. The series provides complete GB coverage and can now be used in all weathers thanks to OS Explorer Map - Active, a tough, versatile version of the OS Explorer Map.
Offers a comprehensive synthesis of the key issues associated with tourism, leisure and recreation. This edition lays emphasis on North America, and investigates the importance of less developed countries and the critical issues surrounding inequality, exploitation, underdevelopment and globalization as forces affecting tourism and leisure.
Focuses on the five core tenets of integrated marketing communications that include: profitable customer relationships; enhancing stakeholder relationships; cross-functional processes; stimulating purposeful dialogue with customers; and generating message synergy.
An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.
This volume provides a systematic account of the impact of social, economic and cultural change on the demand for leisure and of the response of politicians, professionals, and service providers. It discusses the situation with particular regard to "post-Thatcher era" issues.
Serving as a guide to the tourism industry, this title provides a comprehensive introduction to various facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; and more. It is intended for students of tourism and others involved in the industry.
Cultural heritage is one of the most prevalent tourism resources in the world. Most travel involves some element of culture and heritage tourism continues to grow each year. This book provides a comprehensive overview of the issues, practices, current debates, concepts and managerial concerns associated with cultural heritage-based tourism.
'This book confirms David Harris' status as a leading theorist in contemporary culture and leisure in the UK. He offers a distinctive, coherent and authoritative guide to the major concepts and debates that should engage leisure scholars and scholarship' - Dr Peter Bramham, Senior Lecturer in Leisure Studies, Leeds Metropolitan University
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.
However well you know London, there's always more to be uncovered. This guide includes ideas from unusual takes on well-known attractions to quirky walks and must-visit restaurants and shops; from once-in-a-lifetime experiences to everyday pleasures.
A city of Canterbury, Kent is the county's greatest treasure, and its glorious cathedral is the first mature example of Gothic architecture in England. This book covers the exceptionally rich architecture of eastern Kent.
`Argued with a real verve, it makes a plea to rethink the role of tourism in modernity seeing it not as a fleeting and marginal element, but as something enduring, emblematic and constitutive of contemporary society. Tourism is seen as a key element of modern life, not an escape from it' - Mike Crang, Department of Geography, University of Durham
Tourism: equips students with a critical perspective of the central processes of tourism and the relationship between tourism and culture; places tourism at the heart of modern life rather than as a peripheral feature added on after work; illuminates the relationship between tourism and nation formation, citizenship, consumerism and globalization; and reveals the ritual, performative and embodied dimensions of the tourist experience.
THE RECENT TERRORIST ATTACK IN THE U.S. HAVE FOCUSED MORE ATTENTION ON TOURISM SAFETY AND SECURITY ISSUES THAN EVER BEFORE. THIS BOOK EXAMINES TOURISM SAFETY AND SECURITY ISSUES. IT GIVES READERS A KNOWLEDGE BASE FROM WHICH TO RESPOND TO FUTURE EVENTS.
Includes essays on urban tourism, the beach as a holiday site, the role of festivals, and Disney as a form of heritage tourism. This book explores attitudes towards motivations for holidays, interactions with service providers as they affect the quality of the tourist experience, the nature of the holiday location and the events that occur there.
Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it operates. It examines the accommodation industry: hotels of all shapes and sizes, guesthouses, hospital services, residential care, hostels, and halls of residence. It also focuses on the foodservice industry.
Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.
Addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. This book presents a global account of travel geography organised around key regions.
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism successfully.
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor attraction provision; and, the management of visitor attractions.
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the help of coverage of various management decision areas. The applied analysis and discussion featured includes pertinent examples.
Tourism as we know it is a surprisingly modern concept, both a product of modernity and a force helping to shape it. From the British Grand Tour in the sixteenth century to the onset of contemporary mass tourism, travel has played a crucial role in the rise of globalization and the development of the modern world.
Using a host of international examples Butcher examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays.
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
Are contemporary art theorists and critics speaking a language that has lost its meaning? This book takes a linguistic approach to the key issues and shows that what have been considered problems of aesthetics and artistic justification often have their source in underlying linguistic assumptions.
Since the mid-90s there has been increased interest in the phenomenon of gay tourism. Researchers are examining the range of cultural, social, psychological and health issues that are affecting men and lesbians on their travels. This book defines gay tourism and is a benchmark for future research on this important and often misrepresented market.
This comprehensive text offers readers a view of the dynamic world of travel and tourism. It covers the marketing cycle as well as chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship.
The book provides a comprehensive discussion of the latest knowledge in the field of tourism and climate change. It is aimed at tourism practitioners and those with an academic interest in the fields of tourism management and climate change mitigation, adaptation and policy.