Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.
OS Explorer Map is the Ordnance Survey's most detailed map and is recommended for anyone enjoying outdoor activities such as walking, horse riding and off-road cycling. The series provides complete GB coverage and can now be used in all weathers thanks to OS Explorer Map - Active, a tough, versatile version of the OS Explorer Map.
Offers a comprehensive synthesis of the key issues associated with tourism, leisure and recreation. This edition lays emphasis on North America, and investigates the importance of less developed countries and the critical issues surrounding inequality, exploitation, underdevelopment and globalization as forces affecting tourism and leisure.
Focuses on the five core tenets of integrated marketing communications that include: profitable customer relationships; enhancing stakeholder relationships; cross-functional processes; stimulating purposeful dialogue with customers; and generating message synergy.
An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.
Points out the health dimensions of travel and tourism, and calls for awareness and practical collaboration from those in the industry and in the social and health sciences. This study encompasses a wide range of issues, with historical, political and economic ramifications.
Presents a collection of case studies taken from cultural World Heritage Sites. Using examples of significant archaeological and architectural legacies, this book identifies the problems involved with site management. It shows models of good practice, looking at the functions of the organizations involved and the range of variation among sites.
The years have seen an explosive growth in the phenomenon of people visiting locations from popular novels, films or television series. This title presents an analysis of this form of media tourism, exploring the question of how best to explain the increasing popularity of media tourism within contemporary culture.
Serving as a guide to the tourism industry, this title provides a comprehensive introduction to various facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; and more. It is intended for students of tourism and others involved in the industry.
Cultural heritage is one of the most prevalent tourism resources in the world. Most travel involves some element of culture and heritage tourism continues to grow each year. This book provides a comprehensive overview of the issues, practices, current debates, concepts and managerial concerns associated with cultural heritage-based tourism.
'This book confirms David Harris' status as a leading theorist in contemporary culture and leisure in the UK. He offers a distinctive, coherent and authoritative guide to the major concepts and debates that should engage leisure scholars and scholarship' - Dr Peter Bramham, Senior Lecturer in Leisure Studies, Leeds Metropolitan University
However well you know London, there's always more to be uncovered. This guide includes ideas from unusual takes on well-known attractions to quirky walks and must-visit restaurants and shops; from once-in-a-lifetime experiences to everyday pleasures.
`Argued with a real verve, it makes a plea to rethink the role of tourism in modernity seeing it not as a fleeting and marginal element, but as something enduring, emblematic and constitutive of contemporary society. Tourism is seen as a key element of modern life, not an escape from it' - Mike Crang, Department of Geography, University of Durham
Tourism: equips students with a critical perspective of the central processes of tourism and the relationship between tourism and culture; places tourism at the heart of modern life rather than as a peripheral feature added on after work; illuminates the relationship between tourism and nation formation, citizenship, consumerism and globalization; and reveals the ritual, performative and embodied dimensions of the tourist experience.
A city of Canterbury, Kent is the county's greatest treasure, and its glorious cathedral is the first mature example of Gothic architecture in England. This book covers the exceptionally rich architecture of eastern Kent.
This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the help of coverage of various management decision areas. The applied analysis and discussion featured includes pertinent examples.
THE RECENT TERRORIST ATTACK IN THE U.S. HAVE FOCUSED MORE ATTENTION ON TOURISM SAFETY AND SECURITY ISSUES THAN EVER BEFORE. THIS BOOK EXAMINES TOURISM SAFETY AND SECURITY ISSUES. IT GIVES READERS A KNOWLEDGE BASE FROM WHICH TO RESPOND TO FUTURE EVENTS.
Includes essays on urban tourism, the beach as a holiday site, the role of festivals, and Disney as a form of heritage tourism. This book explores attitudes towards motivations for holidays, interactions with service providers as they affect the quality of the tourist experience, the nature of the holiday location and the events that occur there.
Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it operates. It examines the accommodation industry: hotels of all shapes and sizes, guesthouses, hospital services, residential care, hostels, and halls of residence. It also focuses on the foodservice industry.
Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.
Addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. This book presents a global account of travel geography organised around key regions.
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism successfully.
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. This book tackles topics that include: the role and nature of visitor attractions; the development of visitor attraction provision; and, the management of visitor attractions.
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
This work examines key concepts and emphasises primary themes of tourism planning. It examines the forces which drive planning, and how tourism is integrated into existing social, economic, natural, business and political environments.
How can Usain Bolt break his world record without running any faster? Why do high-jumpers use the Fosbury Flop? What's the best strategy for taking penalties in football? What statistical advantage do left-handed boxers have over their right-handed opponents? The author shows how maths can give us surprising insights into the world of sports.
Informed tourism policies and plans require a critical appreciation of the historically complex and dynamic contexts in which public policy is developed and implemented, and of the impacts of public policy.
From the most luxurious and historic - aboard the Orient Express - to the most futuristic - on the driverless trains of London's Docklands Light Railway - this title celebrates the treasures of Britain's railway heritage.
The only way to truly discover a city, they say, is on foot. Taking this to extremes, the author sets out to walk the entire length of the London Underground - overground - passing every station on the way. This title celebrates the sights, sounds and soul of the greatest city on earth.
Inspired by a temple astrologer (who had accurately predicted his marriage and the birth of his two daughters), the author travelled on a magical journey through south-east India. This title is a mixture of history and travelogue, and a portrait of India - past, present and future.
Finally there is a key concepts book in hospitality management available on the market! Tailored to your course structure and written with your needs in mind, as well as being international in its core (contributors from around the globe), this makes out for an excellent companion throughout your hospitality degree.