Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.
Suitable for students on higher education courses, this title examines the hospitality industry and the ways in which it operates. It examines the accommodation industry: hotels of all shapes and sizes, guesthouses, hospital services, residential care, hostels, and halls of residence. It also focuses on the foodservice industry.
A student-friendly introduction to the broad field of leisure studies, encouraging students to engage in reflexive analysis of their own common sense understandings of contemporary leisure practices.
Serving as a guide to the tourism industry, this title provides a comprehensive introduction to various facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; and more. It is intended for students of tourism and others involved in the industry.
A city of Canterbury, Kent is the county's greatest treasure, and its glorious cathedral is the first mature example of Gothic architecture in England. This book covers the exceptionally rich architecture of eastern Kent.
Finally there is a key concepts book in hospitality management available on the market! Tailored to your course structure and written with your needs in mind, as well as being international in its core (contributors from around the globe), this makes out for an excellent companion throughout your hospitality degree.
'This book confirms David Harris' status as a leading theorist in contemporary culture and leisure in the UK. He offers a distinctive, coherent and authoritative guide to the major concepts and debates that should engage leisure scholars and scholarship' - Dr Peter Bramham, Senior Lecturer in Leisure Studies, Leeds Metropolitan University
Walks students through the selection and application of research methods within Tourism. This title introduces the relevant language and theory of key methodologies and develops them using strategic literature review and the inclusion of international examples which relate directly to tourism.
The memories of London 2012 will remain with us forever, but what did those four weeks tell us about ourselves, our society's values and its possibilities?
This book explores the events, attractions, and places that comprise magical tourism. It showcases magical storytelling, ecologies, realities, entities, belief systems, cultural heritage, and rituals leading to spiritual, otherworldly, enchanting, mindful, interconnected, green and dark experiences.
This new textbook provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies.
This comprehensive text offers readers a view of the dynamic world of travel and tourism. It covers the marketing cycle as well as chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship.
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
How can Usain Bolt break his world record without running any faster? Why do high-jumpers use the Fosbury Flop? What's the best strategy for taking penalties in football? What statistical advantage do left-handed boxers have over their right-handed opponents? The author shows how maths can give us surprising insights into the world of sports.
Broadly speaking, academic tourism research comes in two main shapes - why and how to. Both traditions seem unable to ever meet and their trajectory reminds of scissors agape. This title argues that tourism research finds itself in a serious scissors crisis. It reflects on how the crisis came about and looks at its effect on the real world.