The only way to truly discover a city, they say, is on foot. Taking this to extremes, the author sets out to walk the entire length of the London Underground - overground - passing every station on the way. This title celebrates the sights, sounds and soul of the greatest city on earth.
This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public.
David Seabrook takes the reader on an exploration of the coast towns of Thanet and the Medway. He fuses his observation of these depressing landscapes with literary and historical associations that seem through his eyes more like bad dreams than heritage advertisements for the local tourist board.
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
Are contemporary art theorists and critics speaking a language that has lost its meaning? This book takes a linguistic approach to the key issues and shows that what have been considered problems of aesthetics and artistic justification often have their source in underlying linguistic assumptions.
Since the mid-90s there has been increased interest in the phenomenon of gay tourism. Researchers are examining the range of cultural, social, psychological and health issues that are affecting men and lesbians on their travels. This book defines gay tourism and is a benchmark for future research on this important and often misrepresented market.
This comprehensive text offers readers a view of the dynamic world of travel and tourism. It covers the marketing cycle as well as chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship.
The book provides a comprehensive discussion of the latest knowledge in the field of tourism and climate change. It is aimed at tourism practitioners and those with an academic interest in the fields of tourism management and climate change mitigation, adaptation and policy.
Tourism as we know it is a surprisingly modern concept, both a product of modernity and a force helping to shape it. From the British Grand Tour in the sixteenth century to the onset of contemporary mass tourism, travel has played a crucial role in the rise of globalization and the development of the modern world.
How can Usain Bolt break his world record without running any faster? Why do high-jumpers use the Fosbury Flop? What's the best strategy for taking penalties in football? What statistical advantage do left-handed boxers have over their right-handed opponents? The author shows how maths can give us surprising insights into the world of sports.
This work examines key concepts and emphasises primary themes of tourism planning. It examines the forces which drive planning, and how tourism is integrated into existing social, economic, natural, business and political environments.
Inspired by a temple astrologer (who had accurately predicted his marriage and the birth of his two daughters), the author travelled on a magical journey through south-east India. This title is a mixture of history and travelogue, and a portrait of India - past, present and future.
Using a host of international examples Butcher examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays.