A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

This book introduces policy and shows how it has changed and evolved over time, how it reflects changes in society, and how it is applied to everyday practice.

This student-friendly guide looks at the key theories in social psychology. Each chapter contributor is an expert in the field and brings a wealth of their own research and knowledge to the discussion of the `classic study'.

An intelligent and engaging exploration of the continuing relevance of both classical and contemporary social theory in today's world.

A complete guide to understanding dementia in social work.

The child is placed at the heart of the text and it includes substantial chapters examining key pieces of legislation, law, policy frameworks and the overreaching theoretical and research evidence to support good practice and help students gain confidence whilst on placements.

This book encourages deeper reflection regarding mental health practice in social work, helping students and professionals to integrate policy and legislative guidance into their work.