Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.
The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.
Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.
A work on business strategy for sustainability. It features practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.
An ideal study companion throughout a business and management degree, this text provides up-to-date coverage of hot topics such as effective reading, essay skills, how to use social media and how to secure employment after university.
Offers critical understandings of key areas of management theory and practice such as accounting, strategic management, marketing, business ethics and environmental management. The text also examines the relations between power and discursive practices in the modern corporation; gender and organizations; and critical methodology.
This introduction to organizational analysis and change is written in a lively, pictorial and concise style. It starts from the belief that one cannot act responsibly without a rounded understanding of both the context and the likely implications of one's actions.
Tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom - leading and developing business schools, designing and running programmes, developing faculty members. This book offers direction, ideas and techniques for transforming business education.
Part of a series of concise management pocketbooks, this book addresses the key area of team management. It provides advice on how to build and manage a winning team. It provides practical guidance on how to match the right individuals to the right team roles, how to get people to work together as teams, and how to lead and inspire your teams.
Written by the author of Our Iceberg is Melting That's Not How We Do It, this book tells the story of a clan of meerkats who live in the Kalahari. Well organised and efficient, the colony enjoys many years of successful growth, until it suddenly comes under threat from a new form of predator and is forced to rethink its organizational structure.
Explore the internal and external environments in which business operates.The Business Environment: A Global Perspective, 9th Edition explains the macro- and micro-environmental influences that affect businesses today. It introduces new topical chapters on the Covid-19 pandemic and de-globalising factors such as Brexit.