This new collection of readings delves into the latest issues and controversies in entrepreneurship. Each article provides deep, balanced and authoritative coverage and points to reliable resources for further study.
You'll never accomplish anything big if you try to do it alone. We all need people to help us along the way. If you want to start a business, launch a product, move your company in a new direction, or raise money for a good cause, you need help from your team. This title shows how to keep your teams motivated and on track.
This innovative textbook covers the most important managerial challenges facing family businesses. It is research-based and includes theory and practice along with concepts, cases and reflection questions to illustrate the key topics.
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the `Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
An internationally bestselling fable about a spiritual journey, littered with powerful life lessons that teach us how to abandon consumerism in order to embrace destiny, live life to the full and discover joy.
Taking to heart the message that the poor and middle class work for money, but the rich have money work for them, the author lays out a financial philosophy based on the principle that income-generating assets always provide healthier bottom-line results.
Presents a comprehensive treatment of political economy. This title includes the author's assessment of the mercantile system, his advocacy of the freedom of commerce and industry, and his prophecy that 'America will be one of the foremost nations of the world'.
A brand new textbook that explores leadership from the perspective of collective leadership. It provides a brief historical background to the development of leadership as a discipline and then discusses the evolution and applications of collective leadership. Grounded in solid academic research, with topical real-work examples and case studies.
Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.
This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook's Sheryl Sandberg and Goldman Sachs' CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.
Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value.
Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. This book deals with his life and work.
Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.
Lets you understand the global developments in small business management and entrepreneurship. This title walks you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings.
Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives.
Trend research can be executed in a structured manner, but how to learn this? This book provides the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. It brings trend theory in an accessible manner without devaluing the subject of trend research.
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
By understanding and applying the thirteen simple steps that constitute Napoleon Hill's formula, you can achieve your goals, change your life and join the ranks of the rich and successful. This book provides examples of men and women who, in recent times, exemplify the principles that Hill promulgated.
Thoroughly updated with new video feature and expanded range of global case studies, the new edition of this bestselling text synthesizes theoretical depth and practical skills-building, developing critical understanding and good management practice. A holistic approach to the issues facing small businesses from start-up to growth and maturity.
Worry affects everyone and descends with ease upon work, money, family life and relationships. This book offers practical strategies for breaking out of this destructive habit, before it breaks you. It shows how worry has been conquered by thousands, some famous, but most just ordinary people.
Explode the myth that you need to earn a high income to become rich Challenge the belief that your house is an asset Show parents why they can't rely on the school system to teach their kids about money Define once and for all an asset and a liability Teach you what to teach your kids about money for their future financial success
This textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex, local environments in shaping processes of entrepreneurship.
Provides guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, this title illustrates a key aspect of creativity in each chapter.
At the age of 15, with only a hand-held camera and a Wi-Fi connection, the author started to build his media empire. This book shares his own story and some of the things he has learned, in order to inspire other young people to get some self-belief and turn their dreams and ideas into reality.
Contains what you need to start and run your own business. This book covers various aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments.
Anyone thinking of starting their own creative business will find this book an invaluable resource. Doug Richard takes the reader through ten clear steps of shaping and then launching their business, with real-life examples of a huge range of creative start-ups to bring the information to life.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.
Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.