Part of the 'ground breaking' series A Quick Ting On. A Quick Ting On: Black British Businesses is an informative look at the history, present and future of Black British entrepreneurship.

And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Provides guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, this title illustrates a key aspect of creativity in each chapter.

Brilliantly repackaged, with great, modern covers, AWAKEN THE GIANT WITHIN shows you how to take control of your mental, emotional, physical and financial destiny.

An inspirational memoir from a remarkable leader.

An essential walk-through for businesses that need to create a brand but don't have the budget for an agency.

Code is the "how" of human productive activity. The advance of code has constituted the infrastructure of human progress from Neolithic simplicity to modern complexity. From the production of Stone Age axes to the experience of Burning Man, The Code Economy describes how we work, and who we are.

This book challenges the orthodox discourse on leadership - often expressed in heroic and individualistic terms - and presents leadership as a practice within which communication, research, imagination and ethical judgements are continuously improvised. It suggests how leaders might become more politically, emotionally and socially savvy.

This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook's Sheryl Sandberg and Goldman Sachs' CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web.

Employs a informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process.

Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.

Unlock unlimited streams of creativity with this comprehensive handbook, packed with personalized advice, practical tools, useful templates, and a tried-and-tested problem-solving model.

Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.

How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here.

The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.

The inspiring stories of ten great British entrepreneurs from the Elizabethan age to the present - how their genius made Britain great and shaped the global marketplace.

South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. This book deals with his life and work.

Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.

Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.