Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
The text includes newly contributed and updated articles utilizing the latest research and studies in the areas of violence, abuse and victims' rights from experts in the field.
Helps teachers include multimodal approaches in writing instruction, demonstrates how to build a supportive classroom environment for analyzing visual and audiovisual texts, and includes a CD-ROM.
Visual Culture: The Reader provides an invaluable resource of over 30 key statements from a wide range of disciplines. Although underpinned by a focus on contemporary cultural theory, this Reader puts the study of visual culture and the rhetoric of the image at centre stage.
This updated book on the brain's natural learning process offers practical methods for teaching all students to take responsibility for their own success.