Helping to take the fear out of the use of numbers in social research, the Second Edition of this bestselling textbook introduces students to statistics as a powerful means of revealing patterns in human behaviour. The book is full of up-to-date examples and illustrations using the latest SPSS software.
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: relationships with suppliers, products and brands; their innovative, creative and resistant behaviour; the complexity and unpredictability of their consumption behaviour; and their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice.
An introductory textbook in family studies. The contributors demonstrate how "the family" is constituted in the public and private spheres, and outline the tensions that exist between the dominant assumptions of state and society and the lived realities and everyday experiences of family life.
An lively, approachable text, filling a gap in the market for a student-friendly introduction to the complex social, cultural, political and economic relationships within and across tourism.
This book offers an introduction to the theory and practice of cultural studies through a critical engagement with the work of six foundational theorists: Hall, Bhabha, Butler, Gilroy, Bourdieu and Jameson. By looking at the key themes and central dynamics of their writings, McRobbie introduces their work and their contribution.
The book's pedagogical features, practical focus and cross disciplinary theoretical perspective makes this an interesting, accessible and interactive as well as a provocative textbook for students and researchers
Combines the traditional classroom activity of reading stories with Circle Time. This title contains activities that provide students with opportunities to practise listening, expressing ideas, asking questions, using imagination, making predictions, experimenting with thinking and learning strategies, and collaborating with other students.