Offers information that students need at Levels 4 and 5. This book includes recommendations for further reading. It is suitable for sector-endorsed Early Years Foundation Degrees, NVQ/SVQ Level 4 in Children's Care, Learning and Development and other comparable qualifications.

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.