Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed.
As well as helping to explain the evolution of British higher education over the past 30 years, this book contains some important messages about the consequences of introducing or extending market competition in universities' core activities of teaching and research.