As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.

Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. This title analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context.