This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

"Simultaneously published in the USA and Canada by Routledge."

This volume provides a concise introduction to the diverse ideas about disease and its treatment throughout the world. Drawing on case studies from ancient Egypt to 21st-century America and Europe, this survey discusses concepts of sickness and forms of treatment in different cultures.