This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and maintenance of a successful digital presence.
With our increasing use of digital and online media, the way we interact with these modes has a great impact on our learning and literacy. In Digital Literacies, Julia Gillen presents a new approach to the study and research of the area.
Introduces digital camerawork techniques used in television and video production. This book features step-by-step instructions on camera controls, editing, lighting and sound. Talking about transition between analogue and digital acquisition/recording formats, it provides information on the different production styles and requirements.
Education systems in developed countries have come to prioritise the raising of standards, while also pursuing some degree of social inclusion and inclusive schooling. This book integrates empirical research and includes a case study that examines the perspectives of education practitioners and policy makers in specific school systems.