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    Taking the fear out of data analysis

    £41.12
    £58.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781861524300
    Products specifications
    Attribute nameAttribute value
    AuthorDIAMANTOPOULOS,
    Pub Date08/04/1997
    BindingPaperback
    Pages304
    Publisher: Cengage Learning EMEA
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    This work guides the reader through the process of data analysis and features hints and warnings. It should be of interest to those studying quantitative methods in all disciplines, in particular marketing, management, economics and psychology.

    This text is aimed at students who may not like statistics but who need to understand the subject in order to complete their course or gain employment. It is a comprehensive but digestible introduction to statistics, guiding the reader through the number crunching of data analysis without memorising formulae. It is designed to help students understand the theory of data analysis. The text is divided into three parts - understanding data, preparing data for analysis and carrying out analysis - which link the stages of the data analysis process. Examples are used throughout and hints and warnings emphasise key points. This text is suitable for all students studying quantitative methods.