This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants.
Presents the research findings from the literature and strategic practices of companies that have been incorporated to keep step with both theory and practice. This title includes a collection of 20 readings that amplify important topics in managing a company's strategy-making and strategy-executing process.
Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.
Facilities Planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives as land, property and resources form major components of the foundation of the industry. This title offers the detailed application of universal concepts of facilities management in the international THE industries.
This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership.
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth.
The global economic landscape is 'tilting': countries such as China, India and Brazil are racing forward while established American and European companies struggle to keep up. This book shows how to survive in this climate.
Presents an overview of the strategic management field. This book frames, assesses and synthesizes the work in the field and helps to define and shape its development. It features four parts concentrating on specific areas of strategy and management and assesses the state and quality of theory and knowledge.
Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Packed with diverse realistic examples from Scotland to Saudi Arabia, this title provides a comprehensive introduction to the subjects of Management Science and Operations Research.
Introducing students to the key skills they will need in a planning career, this book draws on case studies and the advice of professionals from around the world to show students how to develop their skills for success in the workplace.
It will empower legions of women to step into their greatness.' Elizabeth Gilbert, author of EAT, PRAY, LOVE In her work as a leadership expert, Tara Mohr has spotted a pattern: women with tremendous talent, ideas and ambition are not recognising their own brilliance.
Former P&G CEO AG Lafley and Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organisation to make sound strategic choices.