Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice.
Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Introducing students to the key skills they will need in a planning career, this book draws on case studies and the advice of professionals from around the world to show students how to develop their skills for success in the workplace.
Provides a comprehensive selection of essential readings, covering six key areas in business strategy: What is Strategy?; Competition and Industry Effects; Resources, Capabilities and Core Competencies; Strategic Innovation and Firm Size; Organisational Structures, Learning and Knowledge Management; and the Global Information Economy.
This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth.
Former P&G CEO AG Lafley and Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organisation to make sound strategic choices.
This text offers students a treatment of strategic operations management. It provides an understanding of the importance and nature of operations strategy by determining exactly which management activities, core competencies, resources and technologies underpin an operational strategy.
* Helps managers to understand how their organisations' performance could be improved. * Presents an overview of the advice on organisational improvement facing managers. * Classifies and evaluates various different approaches. * Highlights the relationships between strategy and capability.
The global economic landscape is 'tilting': countries such as China, India and Brazil are racing forward while established American and European companies struggle to keep up. This book shows how to survive in this climate.
Presents an overview of the strategic management field. This book frames, assesses and synthesizes the work in the field and helps to define and shape its development. It features four parts concentrating on specific areas of strategy and management and assesses the state and quality of theory and knowledge.
To be a successful manager, you need to master the skills that characterize strategic thinking from examining situations to interpreting information and know how to apply those skills on the job. This title helps you learn to: understand what strategic thinking is and why it is valuable; and view strategic thinking as a process.
Organizations of all kinds are discovering how important it is for employees to understand why the company interacts the way it does with customers, competitors, and other actors. This innovative book shows readers how their current jobs fit into broader contexts and presents them with a business strategy to improve their careers.
Facilities Planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives as land, property and resources form major components of the foundation of the industry. This title offers the detailed application of universal concepts of facilities management in the international THE industries.