Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice.
Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.
Written by a team of internationally renowned academics, this textbook is an invaluable guide through all of the core elements of a strategic management course that will also challenge conventional thinking about the field.
Introducing students to the key skills they will need in a planning career, this book draws on case studies and the advice of professionals from around the world to show students how to develop their skills for success in the workplace.
An essential quality management resource for students and practitioners alike now in its sixth edition This popular and highly successful text on Quality Management has been fully revised and updated to reflect recent developments in the field.