Statistics for Business and Economics: First European Edition

Every business area relies on an understanding of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas and Ken Black shows students that the proper application of statistics in the business world goes hand-in-hand with good decision making. Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student. Featuring a strong focus on European cases, data and scenarios throughout, Statistics for Business and Economics provides: *Decision Dilemma each chapter opens with a short case describing a real company or business situation, that raises questions to be answered using techniques presented in the chapter. Answers and explanations are given at the end of the chapter bringing closure. Each chapter uses different cases. *Ethical Considerations box underscores the potential misuse of statistics by discussing such topics as lying with statistics, failing to meet statistical assumptions, failing to include pertinent information, and other matters of principle.
* Most cases, data and scenarios are based on real information students will recognise and relate to such as Caffe Nero, Nando s, Raleigh, online shopping, European Banks and more.