Joris Luyendijk, an investigative journalist, knew as much about banking as the average person: almost nothing. Bankers, he thought, were ruthless, competitive, bonus-obsessed sharks, irrelevant to his life. And then he was assigned to investigate the financial sector.
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.
Offers a glimpse into the future and shows what challenges and opportunities lie ahead. The author looks at the trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit, and challenges the myth that remorseless growth is essential.
As the prospect of a hung parliament looms large, political protagonists can learn from the politics and personalities of the past. The author's story of coalition government begins in the 1850s, with Disraeli fighting for his political life and Queen Victoria's battle to find a Prime Minister from the Whigs and Peelites driving her to despair.