Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.
This work examines the role of war in the age of globalization, exposing the weakness of perspectives that view high technology weapons as the key to conflict. Themes explored include: changing gender relationships; religion and identity; and the contiuing rise of China as a competing world power.
* An up-to-date primer and key reference source for students and professionals studying the processes of social change and development in 'third world' countries. * Builds on the success of From Modernization to Globalization, published by the editors in 2000.
Comparative Politics provides an exciting and authoritative introduction to one of the most important fields of political science. International experts explore the methods and theories of comparative politics as well as the structures and institutions, actors, processes, and policies at the heart of political systems around the world.
In the new single-volume edition of this groundbreaking history of the Empire, Professors Cain and Hopkins have refurbished and further developed their strong and provocative arguments. The text includes a substantive new introduction and conclusion, and an original discussion of globalization.
Joris Luyendijk, an investigative journalist, knew as much about banking as the average person: almost nothing. Bankers, he thought, were ruthless, competitive, bonus-obsessed sharks, irrelevant to his life. And then he was assigned to investigate the financial sector.
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.
Offers a glimpse into the future and shows what challenges and opportunities lie ahead. The author looks at the trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit, and challenges the myth that remorseless growth is essential.
This historical and political overview of drug use in elite sport explains the procedures and protocols of drug testing, examines ethical dimensions of doping, and the political and economic factors that influence the attempts to control doping.
This work summarizes and synthesizes the substantial crime prevention literature to provide an approachable and comprehensive text for students. It sets out a critical analysis in the context of the politics of criminal justice policy.
A genuinely comparative analysis of sport policy -making in five countries - Australia, Canada, Ireland, the UK and North America. Focuses on issues such as drug abuse, government intervention and the provision of sport in schools.
A guide for health and exercise professionals which explains the relationship between the aetiology and pathology of common conditions and the physiological effects of physical exercise and activity for those groups of patients/clients. In this book, guidelines for exercise prescription are given for each patient group.
As the prospect of a hung parliament looms large, political protagonists can learn from the politics and personalities of the past. The author's story of coalition government begins in the 1850s, with Disraeli fighting for his political life and Queen Victoria's battle to find a Prime Minister from the Whigs and Peelites driving her to despair.