Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within.
* An up-to-date primer and key reference source for students and professionals studying the processes of social change and development in 'third world' countries. * Builds on the success of From Modernization to Globalization, published by the editors in 2000.
Comparative Politics provides an exciting and authoritative introduction to one of the most important fields of political science. International experts explore the methods and theories of comparative politics as well as the structures and institutions, actors, processes, and policies at the heart of political systems around the world.
In the new single-volume edition of this groundbreaking history of the Empire, Professors Cain and Hopkins have refurbished and further developed their strong and provocative arguments. The text includes a substantive new introduction and conclusion, and an original discussion of globalization.
Joris Luyendijk, an investigative journalist, knew as much about banking as the average person: almost nothing. Bankers, he thought, were ruthless, competitive, bonus-obsessed sharks, irrelevant to his life. And then he was assigned to investigate the financial sector.
Microbial Life captures the richness, the intellectual excitement, and present-day understanding of the role of the microbe in evolution, human health, and in our lives. It is written for undergraduates who have a general understanding of chemical concepts and biochemistry.
Agricultural geography changed dramatically during the last decades of the 20th century, reflecting the transformation of the farming industry itself. This text embraces these changes, applying ideas and methods from contemporary social science.
Presents an informative introduction to development in the contemporary Global South. Incorporating field research from Mexico, Costa Rica, Guatemala, Colombia, El Salvador, the Philippines, Botswana and The Gambia, this book brings subject matter extending across gender, family, poverty, employment, household livelihoods and the informal economy.
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.
Concerned with crimes against worker health and safety, this book offers an account and analysis of this field. It uses case studies to illustrate key points and themes, including the high profile instances of safety crimes, as well as the larger number of 'routine' deaths, injuries, ill-health, prosecutions, and enforcement relationships.
Focuses on women whose eating patterns have generated side-effects on other aspects of their lives such as work, health and family. This book is useful for trainees and experienced counsellors, members of support organisations, and women suffering from eating disorders, their friends and families.
Offers a series of visions for the future of human geography. This book presents a debate about what human geography could and should be concerned with in the twenty-first century. It address the shape and direction of human geographies, and contains chapters envisioning an intellectual future for the subject.
Argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.
Addressing a number of prominent sports and sport stars, this book demonstrates the economic and cultural factors that have contributed to the popularity of sport stars. It also examines issues such as race and gender, the impact of professionalization, growing media coverage, and the role of agents.
Challenging the belief that the use of animals in biomedical research is necessary for the advancement of human medical knowledge, the authors of this text assert that the use of animals in medical research is unethical because faulty science underpins such experimentation.
This collection uses spatial concepts and examples to examine the nature and development of sporting practices. It shows how the study of built environments such as gymnasiums and football stadiums can provide unique information about the body's capabilities, needs and desires.
This is a text on sustainable tourism which provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different areas of the world, with examples of management practice.
This collection of papers by scholars from Britain, France, Germany, Holland and the United States highlights the complex and divergent nature of the diplomatic process that led to the conclusion of the North Atlantic Treaty in 1949.
In this text, Fletcher maintains that there is much greater unity among diverse systems of criminal justice than commonly realized, and that any adequate system of criminal law necessarily must address a set of universal, basic issues.
The third edition of International Criminal Law expounds the general principles governing international crimes as well as the fundamentals of both substantive and procedural international criminal law, bringing the political and human contexts to the fore.
This historical and political overview of drug use in elite sport explains the procedures and protocols of drug testing, examines ethical dimensions of doping, and the political and economic factors that influence the attempts to control doping.
This work summarizes and synthesizes the substantial crime prevention literature to provide an approachable and comprehensive text for students. It sets out a critical analysis in the context of the politics of criminal justice policy.
Helps you to learn, compare, and apply the major systems of psychotherapy. This title presents the basic principles of the system, discussing it in the context of the other systems. It includes a case example that guides you through the problem, evaluation, treatment, and follow-up process.
A genuinely comparative analysis of sport policy -making in five countries - Australia, Canada, Ireland, the UK and North America. Focuses on issues such as drug abuse, government intervention and the provision of sport in schools.
A guide for health and exercise professionals which explains the relationship between the aetiology and pathology of common conditions and the physiological effects of physical exercise and activity for those groups of patients/clients. In this book, guidelines for exercise prescription are given for each patient group.
As the prospect of a hung parliament looms large, political protagonists can learn from the politics and personalities of the past. The author's story of coalition government begins in the 1850s, with Disraeli fighting for his political life and Queen Victoria's battle to find a Prime Minister from the Whigs and Peelites driving her to despair.