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Amino Acid and Peptide Synthesis

Paperback, 16/05/2002, £21.99
This is a thoroughly updated edition of one of the best selling titles in the Oxford Chemistry Primer series. John Jones provides an excellent, easy to read introduction to amino acid and peptide synthesis aimed at second and final year undergraduates.

Fables, Fashions, and Facts About Advertising

7, 21/01/2004, £29.99
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.