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Idea Writers: Copywriting in a New Media and Marketing Era

Paperback, 14/12/2010, £14.99
£13.49
The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.