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Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Paperback, 17/03/2010, £45.99
Designed primarily for students on MBA and executive education courses, this practical text uses a 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies.

Innovation Management: Effective strategy and implementation

Paperback, 18/10/2016, £51.99
Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.