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Consumer Behaviour 2ed

Paperback, 31/03/2009, £55.99
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

Human side of school change

Paperback, 24/01/2001, £25.99
Examines the real-life hurdles to implementing innovation, and explains how the best-intended efforts can be stalled by educators who feel burdened by the change process. The author provides a model of leadership along with practical management strategies for building a framework of cooperation between leaders of change and the people they depend.

France Since 1815

Paperback, 29/03/2013, £33.99
An accessible, up-to-date introductory text for non-historians studying French at undergraduate level, providing an overview of the major political and social change in France since 1815 so that students can gain the historical context necessary to understand contemporary France.

Third Reich in Power, 1933-1939: How the Nazis Won Over the Hearts and Minds of a Nation

Paperback, 25/05/2006, £16.99
Before Hitler seized power in 1933, Germany had been famous for its sophistication and complexity. So how was it possible for a group of ideological obsessives to re-mould it into a one-party state directed at war and race hate? This title explores how Hitler turned Germany from a vibrant democracy into a one-party state.