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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

Paperback, 25/05/2017, £29.99
Trend research can be executed in a structured manner, but how to learn this? This book provides the full scope on trend research, from scanning to analysing and applying trends. It shows how to use trend research to explore the future. It brings trend theory in an accessible manner without devaluing the subject of trend research.