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Doing Your Business Research Project

Paperback, 17/11/2014, £28.99
This book helps business students through each step of the research process with detailed, friendly and engaging support.

Business of Sport Management 2ed

Paperback, 30/01/2013, £54.99
An introduction to key aspects of sport management for both undergraduate and postgraduate students. The book will also serve as a useful resource for staff involved in teaching on sport related modules and programmes, and for practitioners working as managers of sport businesses.

Marketing of Sport

Paperback, 14/12/2006, £49.99
Explores the developments in sport marketing with an analysis by one of the world's leading sport marketing academics. This book provides an introduction to the key aspects of sport marketing. It enables readers to understand the differences between sport marketing and marketing in other sectors.