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Fundamentals of Marketing

Paperback, 27/04/2017, £39.99
£35.99
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Marketing 4ed

Paperback, 08/12/2016, £47.99
£43.19
The theories. The relevance. The reality. The complete package of book and online resources to explain and illustrate how marketing really works.