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Fundamentals of Marketing

Paperback, 27/04/2017, £44.99
£40.49
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

Marketing 5ed

Paperback, 01/04/2019, £49.99
£44.99
The theories. The relevance. The reality. The complete package.