Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Explores the contemporary issues and themes in physical education, focusing on the United Kingdom. This book covers topics, such as: the requirements of National Curriculum Physical Education; the 'state' of physical education; the relationship between physical education and sport; and extra-curricular physical education.

This book helps nursing students recognise why they need to know about psychology, how it can affect and influence their individual nursing practice as well as the role it plays in health and illness.

Presents an introduction to the key readings on human and close relationships. Organized into twelve thematic chapters with editorial commentary throughout, this book offers a critical reading of the major research articles in the field of relationship studies published in the last few years.

Helping to take the fear out of the use of numbers in social research, the Second Edition of this bestselling textbook introduces students to statistics as a powerful means of revealing patterns in human behaviour. The book is full of up-to-date examples and illustrations using the latest SPSS software.

A very easy-to-read book which covers all the essential theory and practice needed for a sound understanding of social work and mental health

Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: relationships with suppliers, products and brands; their innovative, creative and resistant behaviour; the complexity and unpredictability of their consumption behaviour; and their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice.

An introductory textbook in family studies. The contributors demonstrate how "the family" is constituted in the public and private spheres, and outline the tensions that exist between the dominant assumptions of state and society and the lived realities and everyday experiences of family life.