Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.

Publishing Your Psychology Research

Defines the distinctive set of psychometric and operational principles which, when combined with specialized statistical applications of correlation and factor-analysis techniques, provide researchers with a systematic and rigorously quantitative means for examining human subjectivity.

Qualitative Communication Research Methods, Fourth Edition introduces you to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide you through every step of the qualitative process, from developing research topics and questions through writing a final report. You are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping you make informed judgments about the significance and consequences of recent trends. New to the Fourth Edition: A new chapter titled "The Diversity of Qualitative Research in Communication Subfields" provides readers with a complete guide to the field's distinctive subfields and enables you to identify the research agenda that best represents your own interests.Two rising subfields- Political Communication and Communication Activism- have been added, resulting in 13 subfields covered. Two major phases of data analysis have been split into separate chapters, enabling you to concentrate on the initial steps of analysis before moving on to the interpretation phase of analysis.Discussions of important intellectual and institutional trends currently reshaping the landscape of qualitative research, including Materialist Theory, Big Data, and Open-Access publishing, provide you with cutting-edge knowledge and skills that affect what you study and how you study it.An analysis of new developments in media and technology shows you how social media networks and other digital platforms are not only topics of research, but also the means for collecting and analyzing data.

Miles and Huberman's seminal text has helped thousands of graduate students and researchers find meaning from their qualitative data. New to this edition is the integration of qualitative analysis software, coverage of new approaches of inquiry, inclusion of mixed methods, and examples from a wider range of social science disciplines

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Offers a collection of seventy-six insightful mantras, which delve into the many issues and obstacles that arise when an organization commences on its quality journey. This book addresses key issues related to quality and quality management in a simple and jargon free manner.

This textbook helps students and practising researchers to improve the quality of their research. Practical examples and exercises demonstrate how to evaluate qualitative research, how to plan and collect good quality data, how to do thoughtful analysis and how to write and report on qualitative research.