Resisting McDonaldization

£33.59

RRP: £63.00

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ISBN: 9780761955184

Products specifications

Attribute name	Attribute value
Author	SMART, B.
Pub Date	16/04/1999
Binding	Paperback
Pages	272

Publisher: SAGE PUBLICATIONS INC

Availability: In stock

The McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and predictability of fast-food service. This text makes a critical appraisal of the thesis, discussing the rationalization of modern life, consumer culture and modern citizenship.

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Resisting McDonaldization engages in a critical appraisal of the McDonaldization thesis, which argues that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service.