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Exploring Public Relations 4ed

Paperback, 11/04/2017, £46.99
Revised edition of Public relations, 2013.

Public Sector Marketing

Paperback, 30/07/2007, £55.99
The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.

Service Management : An Integrated Approach 3ed

Paperback, 07/03/2013, £60.99
After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.
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