Public Sector

Revised edition of Public relations, 2013.

Helps you emphasize the essential uniqueness of service management. This title is organized in four parts: Understanding Services; Designing the Service Enterprise; Managing Service Operations; and Quantitative Models for Service Management.

This is an introductory text on public services management which provides a comprehensive overview of the subject matter from a management perspective. It contains case material from the "Financial Times", personal profiles and vignettes in order to put the subject in a real-life setting.

The author examines the role of marketing in public organisations and looks at the perspective of marketing in creating value for different organisational stakeholders.

This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.

After looking at the specific nature of services and the peculiarities of managing services, the three sides of service management are discussed extensively in this book. Concepts and frameworks are followed by case studies and examples.

The nature and management of the public sector has changed dramatically since the replacement of the rigid, bureaucratic form of public administration of the 20th century by a more flexible, market-based model. The fourth edition of this highly successful text provides a uniquely broad ranging and international introduction to the field.