Principles of Services Marketing

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RRP: £45.99

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ISBN: 9780077116279

Products specifications

Attribute name	Attribute value
Author	PALMER, ADRIAN
Pub Date	01/12/2007
Binding	Paperback
Pages	624

Publisher: McGraw-Hill Education - Europe

Availability: Out of Stock

Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

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"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.