Principles of International Marketing

£45.89

RRP: £50.99

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ISBN: 9781439041376

Products specifications

Attribute name	Attribute value
Author	CZINKOTA MICHAE
Pub Date	15/10/2009
Binding	Paperback
Pages	752

Publisher: Cengage Learning, Inc

Availability: Out of Stock

A book from Cengage Learning on "International Marketing, International Edition (with InfoTrac[registered])".

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PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!