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    Principles of direct and database Marketing : A Digital Orientation 4e

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    £44.99
    £49.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780273713029
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    Attribute nameAttribute value
    AuthorTAPP
    Pub Date02/12/2008
    BindingPaperback
    Pages536
    Publisher: Pearson Education Limited
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    This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

    This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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