Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2ed

The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways. In order to facilitate learning, a single case study has been used throughout the book. Changes in the 2nd edition include: *an overview of the latest research on composite-based modelling *more coverage of the distinction between PLS-SEM and CB-SEM *introduction of a new criterion for discrimination validity assessment *revision and extension of the chapter on mediation *extended description of moderation *a brief introduction to some more advanced techniques