Italo Calvino once said that he preferred to give false details about his biography since he felt that even the genuine data of a writer's life shed no light on the creative work. This volume of posthumously collected personal writings is the closest we may ever come to the autobiography of this most private of writers.

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age.