An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. The ideal textbook for introductory courses in IS and MIS. This title is available with MyLab (R)MIS and has a Companion Website.
Market Leader 3rd Edition Extra develops confident, fluent speakers who can successfully use English in a work environment. A five-level course for young adults and adult professionals
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
MBA Day by Day delivers many of the key benefits of a top-notch business education, without the hefty price tag and big-time investment and will guide, challenge and inspire you to better results, wherever you are in your career.