Fundamentals of Strategy provides a comprehensive overview of the techniques for strategy from the authors of the market-leading Exploring Strategy. With easy-to-follow, well-structured content, the book contains illustrations, summaries and case studies to help students get a thorough understanding of strategy across different industries.

All engineers need to understand the fundamental principles of electrical and electronic technology. This best-selling text provides a clear and accessible introduction to the area, with balanced coverage of electrical, electronic, and power engineering.