This work provides students with easy-to-read guidance on fieldwork, sampling, laboratory studies, project work, and computing and communication skills. Text is supported by numerous illustrations and tables, and there is coverage of the necessary information technology.

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

Language Leader Pre-Intermediate Coursebook has 12 units covering factual topics from the environment to sport. After every 3 units there is a review spread which practices the language that has been taught. The CD-ROM contains listening activities, grammar and vocabulary exercises, dictionary work and a writing section.

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.