Examines the organizational environment and shows readers how to inspire innovative and creative thinking as an approach to problem solving, idea generation and new product development.

Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.

This newest entry in the bestselling Demystified series offers a fun, lighthearted way to learn maternal-newborn nursing

Schaum's Outlines present all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills.

Makes critical testing information and nursing interventions easy to find and apply to practice.

Expert reference on those English verbs that can be a little tricky.

Offers an overview of the major body systems and the diseases and disorders that can affect them. This book helps you learn about hallmark signs and symptoms, treatment, and nursing intervention so you have the knowledge to help your patients as a student and as a nurse once you start your career.

Boils down your coursework to just the critical concepts you need to know for exam success. This guide features a quick-read, two-column 'flashcard' Q&A format - specifically designed to help you remember a large amount of pertinent information in the least amount of time possible.