Marketing: The Basics

£19.79

RRP: £21.99

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9780415779005

Products specifications

Attribute name	Attribute value
Author	Moore, Karl (McGill University, Canada)
Pub Date	18/11/2009
Binding	Paperback
Pages	248

Publisher: ROUTLEDGE

Availability: Available for despatch from the bookshop in 48 hours

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

Qty:

`...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the `tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

Explains the fundamentals of marketing and useful concepts such as the Long Tail

Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google

Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.