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Marketing, Retailing and Advertising

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Beyond Hofstede

Hardback, 16/07/2009, £109.99
£98.99
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Key Concepts in Marketing

Paperback, 16/02/2009, £29.99
£26.99
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.

Media Writing: A Practical Introduction

Paperback, 05/02/2016, £25.99
£23.39
A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.

Marketing the Moon

Hardback, 25/04/2014, £26.00
£23.40
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

House Buying, Selling and Conveyancing

Paperback, 12/08/2010, £12.99
£11.69
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