Marketing for schools

£19.25

RRP: £27.50

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9780304332557

Products specifications

Attribute name	Attribute value
Author	EVANS, IAN
Pub Date	27/07/1995
Binding	Paperback
Pages	160

Publisher: BLOOMSBURY PUBLISHING PLC

Availability: In stock

Introduces the principles and philosophies of marketing for schools, and the concepts of supply and demand, segmentation and buying behaviour. The author goes on to cover advanced approaches, marketing research methods particularly suitable for schools, and strategic analysis and planning.

Qty:

Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.