Managing Innovation, Design and Creativity

£51.26

RRP: £56.95

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ISBN: 9780470510667

Products specifications

Attribute name	Attribute value
Author	STAMM BETTINA V
Pub Date	14/03/2008
Binding	Paperback
Pages	592

Publisher: JOHN WILEY AND SONS LTD

Availability: Out of Stock

There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.

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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.