Inviting Latino Voters: Party Messages and Latino Party Identification

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ISBN: 9780415649308

Products specifications

Attribute name	Attribute value
Author	CONNAUGHTONN, STACEY
Pub Date	13/09/2012
Binding	Paperback
Pages	224

Publisher: TAYLOR & FRANCIS LTD

Availability: Out of Stock

Increasing numbers of Latinos and their uncertain voting behaviours have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. This text examines these efforts.

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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.