Inside the Nudge Unit: How Small Changes Can Make a Big Difference

£13.49

RRP: £14.99

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ISBN: 9780753556559

Products specifications

Attribute name	Attribute value
Author	HALPERN, DAVID
Pub Date	02/06/2016
Binding	Paperback
Pages	400

Publisher: Ebury Publishing

Availability: Available for despatch from the bookshop in 48 hours

Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

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Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.