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    Inside the Nudge Unit: How Small Changes Can Make a Big Difference

    £13.49
    £14.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780753556559
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    Attribute nameAttribute value
    AuthorHALPERN, DAVID
    Pub Date02/06/2016
    BindingPaperback
    Pages400
    Publisher: Ebury Publishing
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    Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.

    Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.