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    Influence: The Psychology of Persuasion

    £15.29
    £16.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780061241895
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    AuthorCIALDINI ROBERT
    Pub Date01/02/2007
    BindingPaperback
    Pages336
    Publisher: HarperCollins Publishers Inc
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    Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

    "Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.